Blog posts about brand in small business.

Read more about the article Stop Serving Everyone: How Authorpreneurs Build Profitable Businesses Through Niching (In 30 Days)
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Stop Serving Everyone: How Authorpreneurs Build Profitable Businesses Through Niching (In 30 Days)

If you're an authorpreneur in the growth stage—either thinking about or currently offering services alongside your books—you've probably felt the pull to serve every author with every service.But here's the…

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Read more about the article Author Business Fundamentals: 5 Essential Foundations Every Writer Needs to Build
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Author Business Fundamentals: 5 Essential Foundations Every Writer Needs to Build

You've written a book. Maybe you're working on your second one. And somewhere between the creative process, publishing logistics, and trying to reach readers, you've realized something important: being an…

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Read more about the article How to Expand Your Author Brand Beyond Books: A Strategic Guide for Author/preneurs
Photo by Jodie Cook on Unsplash

How to Expand Your Author Brand Beyond Books: A Strategic Guide for Author/preneurs

As a Literary Business Manager, I've noticed authors struggle with a common challenge: how to grow their brand beyond their books without losing their authentic voice. The truth is, your…

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