Metrics and Data

Blog posts about using metrics, KPIs, and data for insights and decision-making in small business.

Read more about the article Metrics That Matter: An Author/preneur’s Guide to Tracking What Actually Moves Your Business Forward
Photo by Apex Virtual Education on Unsplash

Metrics That Matter: An Author/preneur’s Guide to Tracking What Actually Moves Your Business Forward

You're tracking metrics. Maybe too many of them.Your social media followers are climbing. Your website traffic looks decent. Your email list is growing. Your podcast has listeners. Your speaking calendar…

Continue ReadingMetrics That Matter: An Author/preneur’s Guide to Tracking What Actually Moves Your Business Forward
Read more about the article Expense Tracking for Small Business: A Guide for Author/preneurs
Photo by Loren Cutler on Unsplash

Expense Tracking for Small Business: A Guide for Author/preneurs

As a service-based author/preneur, you excel at delivering value to your clients and beautiful stories to your readers. But when someone mentions "expense tracking," does your enthusiasm suddenly fade?Many passionate…

Continue ReadingExpense Tracking for Small Business: A Guide for Author/preneurs