Blog posts about strategy in running a small business.

Read more about the article Your Guide to Creating an Unforgettable Author Brand and Website
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Your Guide to Creating an Unforgettable Author Brand and Website

You've poured your heart into your manuscript. The words are polished, the story is compelling, and you know—deep down—that it has something meaningful to offer readers. But here's the challenge…

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Read more about the article Metrics That Matter: An Author/preneur’s Guide to Tracking What Actually Moves Your Business Forward
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Metrics That Matter: An Author/preneur’s Guide to Tracking What Actually Moves Your Business Forward

You're tracking metrics. Maybe too many of them.Your social media followers are climbing. Your website traffic looks decent. Your email list is growing. Your podcast has listeners. Your speaking calendar…

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Read more about the article Stop Serving Everyone: How Author/preneurs Build Profitable Businesses Through Niching (In 30 Days)
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Stop Serving Everyone: How Author/preneurs Build Profitable Businesses Through Niching (In 30 Days)

If you're an author/preneur in the growth stage—either thinking about or currently offering services alongside your books—you've probably felt the pull to serve every author with every service.But here's the…

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Read more about the article Author Business Fundamentals: 5 Essential Foundations Every Writer Needs to Build
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Author Business Fundamentals: 5 Essential Foundations Every Writer Needs to Build

You've written a book. Maybe you're working on your second one. And somewhere between the creative process, publishing logistics, and trying to reach readers, you've realized something important: being an…

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