Blog posts about strategy in running a small business.

Read more about the article How to Expand Your Author Brand Beyond Books: A Strategic Guide for Author/preneurs
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How to Expand Your Author Brand Beyond Books: A Strategic Guide for Author/preneurs

As a Literary Business Manager, I've noticed authors struggle with a common challenge: how to grow their brand beyond their books without losing their authentic voice. The truth is, your…

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Read more about the article Why DIY Author Business Operations Cost More Than You Think: A Guide to Strategic Partnership
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Why DIY Author Business Operations Cost More Than You Think: A Guide to Strategic Partnership

Running a literary business requires two very different skill sets: the craft expertise that is the reason you started your business, and the operational know-how that keeps it running.Most literary…

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Read more about the article The Foundations to Scaling Phases: Investment Timeline To Support Your Business Growth
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The Foundations to Scaling Phases: Investment Timeline To Support Your Business Growth

Remember investing in that first scheduling tool for your business? Like many successful entrepreneurs, you started lean—bootstrapping your way through the early days with determination and resourcefulness. But now your…

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Read more about the article The ‘Bootstrapped to Brilliant’ Timeline: When to Invest in Different Areas of Your Business
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The ‘Bootstrapped to Brilliant’ Timeline: When to Invest in Different Areas of Your Business

Remember when you first started your business? Armed with determination, a powerful mission, and perhaps a collection of cobbled-together systems that just needed to work? That bootstrap mentality served you…

Continue ReadingThe ‘Bootstrapped to Brilliant’ Timeline: When to Invest in Different Areas of Your Business